Our cookie policy

Effective Date: March 12, 2025
Last Updated: March 12, 2025

1. Introduction

William Charles Group (“we,” “our,” or “us”) uses cookies and similar tracking technologies on our website to enhance user experience, analyze site traffic, and support our real estate services. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences in compliance with UK data protection laws, including the Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR).

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember user preferences, and provide analytical insights. Cookies can be session cookies (which expire when you close your browser) or persistent cookies (which remain on your device for a set period or until deleted).

3. Types of Cookies We Use

We use the following categories of cookies on our website:

Essential Cookies: Necessary for the website to function properly (e.g., security, login authentication, and accessibility features). These cannot be disabled.
Performance & Analytics Cookies: Help us understand how users interact with our website, allowing us to improve functionality and user experience (e.g., Google Analytics).
Functional Cookies: Enable enhanced features, such as remembering your property search preferences.
Marketing & Advertising Cookies: Used to deliver relevant advertisements and track engagement with our promotional content.

4. Why We Use Cookies

We use cookies to:

Ensure the website functions efficiently.
Improve navigation and personalize your experience.
Analyze website performance and optimize content.
Deliver targeted property recommendations and marketing campaigns.

5. Managing & Disabling Cookies

You can manage your cookie preferences through your web browser settings. Most browsers allow you to:

View stored cookies.
Block or delete specific cookies.
Disable all cookies (including essential ones, though this may affect website functionality).

To adjust settings, check your browser’s help section or visit:

Google Chrome: chrome://settings/cookies
Mozilla Firefox: about:preferences#privacy
Safari: Preferences > Privacy
Microsoft Edge: edge://settings/content/cookies

6. Third-Party Cookies

Some third-party services we use, such as property listing portals, analytics providers, and advertising partners, may set cookies on our website. We do not control these cookies, and users should refer to the respective third-party policies for more details.